Demand Marketing Solutions LLC, Phoenix, AZ
25 employees, A Technology focused Demand Generation and Digital Marketing Company.
Achieved Chief Executive Officer, Demand Marketing Solutions, LLC
Scope of Responsibility & Achievement: Founded startup, which focused on expanding sales and marketing leads for technology companies in the private & public space. As Chief Executive and Chief Operations Officer, grew company to 22 employees in fewer than 3 years with 22% yearly revenue increase and significant EBITDA. Conceived Vision and Mission and managed all aspects of revenue capture. Led business development, operations, marketing, finance and budgeting, legal, technology and sales. Company become an attractive takeover target & was sold.
Strong Innovator & Tech Savvy: Created proprietary CRM and well received client portal that strengthen retention, improved quality of data & improved accounts receivable collection time by 60%.
Data Driven / Metric Driven: Created Data Warehouse and analytics solution that fueled lead generation with 30% faster capture time at half the cost. Instituted a results-oriented and accountable culture with metrics, compensation, promotions, and rewards.
Persuasive & Articulate: Spoke about lead generation and marketing best practices at conferences & events increasing client demand by 35%. I negotiated vendor contracts that reduced service level cost by 15%. I developed training plans that optimized operational processes for sales and marketing. This resulted in multiple large fortune 500 accounts i.e., Arrow, MicroStrategy, NetApp, Dell, Hitachi and others.
Customer-First Focused Organization: Created a framework that aligned all departments to focus on the value achieved through high-touch customer service. This led to a highly engaged team and led to a seamless customer journey that gained market share.
Customer Retention: Using a customer first focus, designed and developed a portal that connected to CRM that enabled clients to see how their data was performing along with other analytics and report creation. Achieved a 98% score for “highly satisfied” clients and improved retention levels and bankable revenue that could be predicted over the year.
Winning Sales Team & Strategy: Created a simplified sales system that enabled prospects to discuss their pain points or opportunities. This led to greater trust with sales and engaged customers with the value solution through stories and experience where value was achieved with similar clients. The approach improved sales close rates by 80% and drove down the expenses of the sales department by 20% using novice, cost effective sales team members.
Drive Market Leadership: Aligned, identified, and defined target and micro target segments to value & pricing. Used a communication profile technique to enhance the deliverability of value message to each target. Improved email open rates by 35%. Increased call to action rates by nearly 20%.